Insurance lead generation can be expensive.
But it doesn’t have to be.
Lead generation is always one of the top priorities for independent agencies.
You can offer the best service in the world, but without leads, your agency won’t make it.
The challenge for many insurance agents is getting leads during the initial stages of operation when the budget is tight. Fortunately, you don’t need money to attract a ton of leads, you just need to have the right strategies and a solid execution.
There are many low-cost ways to generate leads through online marketing, from blogging to social media marketing.
You’ve most likely heard of those already and in some form are practicing.
Today, we’re going to focus on 5 specific tactics for astonishing insurance lead generation that you might not already be doing:
1) Create a Lead Magnet
Offering a lead magnet is one of the most powerful lead generation tactics you can use, and if you create it yourself, it requires very little money.
A lead magnet is something you offer for free in return for contact information from your prospects – usually an email address, but you can also get their phone number.
Common examples of lead magnets are eBooks, whitepapers, and free consultations.
Below is an example of an eBook lead magnet we use here on Agency Nation.
2) Publish on LinkedIn Pulse
LinkedIn is a powerful lead generation source for insurance agents.
There are many ways to network on LinkedIn, but something that’s often overlooked is publishing on LinkedIn Pulse – LinkedIn’s publishing platform.
This works for several reasons:
- You grow your brand on LinkedIn
- You start a conversation that makes networking easier
- The content stays on LinkedIn forever, meaning you invest your time once and potentially generate leads for years
Creating content on LinkedIn is the same as creating blog content for your own website, except you don’t own where the content is published (like would be the case on your website).
While this might sound like a negative thing, the lead generating power of LinkedIn makes it well worth it.
Be sure to give your posts on LinkedIn the same level of care that you would for your own website by coming up with attractive titles and using easy-to-read formatting – otherwise they’re less likely to get read.
3) Video Marketing
Video is the most engaging content format and video marketing is one of the most cost-effective lead generation tactics.
According to HubSpot, businesses using video enjoy 41% more web traffic from search than non-users and grow company revenue 49% faster year-over-year than organizations without video.
You don’t need a bunch of professional equipment to make a great YouTube video. You simply need to present yourself in a professional manner and provide valuable content.
YouTube is a huge search engine, so try to create videos that answer questions people have about insurance.
Facebook video has become a huge resource as well. Below is an example from our Agency Nation page. Short, punchy videos can receive heavy traction inside of Facebook.